The Rise of Social TV: How Social Media Is Amplifying TV Advertising

Posted: August 19, 2013 in Uncategorized

The Rise of Social TV: How Social Media Is Amplifying TV Advertising

“Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.”

What do you guys think? How often do you watch your favorite shows and then follow up by discussing them via social media? Or checking social media to see what others are saying?

Read more | http://read.bi/16X0Bo1

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