Pinterest Drives The ‘Reverse Showrooming’ Phenomenon, Where Shoppers Browse Online But Buy In-Store

Posted: September 17, 2013 in Uncategorized

“Pinterest, and specifically the act of “pinning,” is driving people into stores and influencing purchase decisions.

Recent data distributed by Vision Critical and highlighted in the Harvard Business Review found that 21% of Pinterest users had bought an item in a store after pinning, repinning, or liking the item on the site.”

Still wondering if you should be using Pinterest to showcase your products or services? Thanks to this article, you don’t have to wonder anymore. Just head over to Pinterest, and set up your business account…for free! 

Read more of this article here |


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