A Glimpse at Kaiser Permanente’s Social Media Business Strategy

Posted: January 28, 2014 in Uncategorized

Kaiser Permanente is one of the world’s largest managed care organizations, and it features 35 medical centers, over 165,000 employees, and nearly nine million members on their health plan. Since 2005, this nonprofit healthcare provider has seen a growth of nearly 500% in positive media mentions, and the agency attributes this success to the use of social media tools like Facebook and Twitter.  By including social media into its business plan, Kaiser Permanente has experienced a variety of important benefits. http://goo.gl/XyscN6

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